Do you have an email list? If not, now may be the time to get started building one. There are a number of advantages to having an active subscriber list for your blog. One of these are the monetisation opportunities it offers.
You can monetise indirectly in lots of ways by getting your blog readers on your email list. Keep reading to learn how it works.
About Email Lists
An email list is essentially what its name implies. It’s a list of emails you collect from those who are interested in your blog.
The key factor here is the common interest the subscribers have in your content. Whether you’ve enticed them with a free report or they signed up because they liked a particular post you wrote, members of your email list care about and are interested in what you have to say to some extent.
This list of subscribers is a powerful tool, and many bloggers fail to realise its potential.
Why a List is Important
An email list gives you control over your promotional information. Unlike social media sites that can change their algorithms, lose popularity, or shut down completely, your list will remain as long as you maintain it.
In addition, this list of people is already interested in you and what you blog about.
Therefore, they’re more suited to buy your digital products or classes than the general public. Plus, they’re likely willing to trust your opinion on affiliate recommendations.
An email list allows you to keep in touch with your subscribers whenever you have something relevant to share. This keeps you at the top of their mind and gives you an audience for your promotion, newsletter, or other communications like new blog posts.
How to Get Subscribers
First, you’ll want to choose an email service provider like MailChimp or Convertkit to collect emails and send correspondence. There are a number of ways to attract subscribers to your list. One of the most widely used is the lead magnet. This is an offer or freebie that you give to people in exchange for signing up for your email list. This can be a report, eBook, video, or even a discount code.
In addition, you need to make it easy for people to subscribe. Be sure your subscription box is clean looking and to the point. You also want to include it on every page of your site, not just the home page, so folks have a better chance of seeing it.
Guest blogging is another way of increasing your reach. Try to find relevant blogs on which to write a guest post. It’s likely the blogger will allow a link to your blog where you can convert new readers to subscribers; you may even be able to link directly to your lead magnet.
These are just a few ideas to get you started. Starting an email list doesn’t have to be complicated. The key is to get the ball rolling.
You can continue to grow your list as times goes on. Soon, you’ll notice more engagement, which can lead to higher monetisation results in return for your efforts.